Friday, September 16, 2011

Twitter + Facebook = Twitbook?

I'm still a recovering Facebook addict. I've never used Twitter. So, when these two social networking giants announced their latest cyber-marriage, it had little direct impact on my virtual life.

Or did it?

With Google+ still struggling to gain a widespread audience, it's only a matter of time before the company takes a hard financial look at Blogger. Indeed, are there enough active Bloggers to keep this site alive?

IF Google wants to compete against Facebook, it needs to consider integrating it's + platform with Blogger. In the same way Facebook users can now Tweet status updates, Google+ users should be able to directly post comments, links, videos and images on Blogger. The ability to cross-platform updates may breath new life into the art of Blogging.

In the unlikely event someone at Google actually reads this post, I have one more suggestion. The company needs to change the name Google+ to Google Me. Before the NBA player (formally known as Ron Artest) changed his name to Metta World Peace, the musician Prince had changed his name to an unpronounceable symbol (1993-2000).
While some ideas sound great in a office cubicle, when it comes to product marketing and branding, using a + symbol to sell a new brand of SOAP makes absolutely ZERO dollars & AdSense.

Photo of terracotta opera sculpture, 798 Art District / 798艺术区, Beijing, PRC (June 2008).
In The Plex: How Google Thinks, Works, and Shapes Our LivesCompany Profiles Biography & History Books)