Breakfast of Champions?

Remember when the back of cereal boxes were the only "getting ready for work" breakfast app?

"It's harder to get on the cover of a box of Wheaties than the cover of a sports magazine!"
~ Bruce Jenner
1976 Olympic Decathlon Gold-Medal Winner

Fun Fact: 
In 1934, Lou Gehrig was the first sports athlete to appear on a Wheaties box.