Fifty years from now, historians may reflect back on this period of media history and compare Rupert Murdoch to William Randolph Hearst and Glenn Beck with Father Charles Coughlin.
Beyond the whole Media Matters campaign targeting Beck's advertisers (READ MORE), I believe there's another reason for the show's dramatic rise and fall in daily viewership.
Before Glenn Beck's final farewell from Faux News, this blogger sat down and watched a rerun of his show.
Instead of focusing on the conservative flavor of the show itself, I stepped backed and evaluated how the various visually manufactured elements were formulated to tell a story. Basically, Beck's television program resembled a poorly constructed, G-rated version of "Swimming to Cambodia" (without all the juicy sex, drugs and rock-n-roll). Monologues, as a dramatic element, should contain some deeper level of "self-discovery". What I witnessed was an extended verbal diatribe of rhetorical self-aggrandizing behavior. In a word: BORING.
Yes, despite his political views, at the end of the day, P.T. Beck lost his SOAP BOX because his show was (dramatic pause) BORING.
“When fascism comes to America it will be wrapped in the flag and carrying a cross.” ~ Sinclair Lewis