He has a simple message:
"We deserve better".
For those who complain that Occupy Movement itself lacks anointed leaders or that business people outside the movement don't understand the serious political issues facing this country, well, it's just not true:
Here's a link which illustrates how this one CEO is translating his words and ideas into real economic action: Create Jobs For USA.
Considering his corporation has helped make Coffee popular in a 5,0000 year old, tea drinking culture, maybe this guy actually knows what he's talking about...
Starbucks Coffee Shop, Guangzhou, PRC July (2008)
Occupy Wall Street T-shirt - Black, XXXX-Large